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Al Gore Gamifies the Climate Change Conversation

Apr 09, 2013 jjamison

Posted by Ryan Schaaf on April 8, 2013

“Zoe Fox introduces us to a new initiative spearheaded by former U.S. Vice President and Nobel Peace Prize winner Al Gore called the Climate Reality Project. Its mission is to spread the word about climate change while adding elements of gaming. Participants are rewarded for sharing information related to climate change and, in the process, tackling a global issue (a problem). Gamification is a trend that is widespread and will continue to escalate.”

via Mashable

The Climate Reality Project, the organization Al Gore founded, released its latest Internet activism tool Thursday, Reality Drop. The new site is a gamified experience that rewards users for “dropping” facts about climate change into different online forums and comment fields on hot articles.

Gore introduced Reality Drop during a TED Talk Thursday morning in Long Beach, Calif.

“No matter how much is occurring in the world with extreme weather, the industry keeps feeding denial. Though not all denial occurs online, we want to give people the tools to respond quickly and sharply to that denial,” Maggie Fox, CEO of Climate Reality, told Mashable.

“It’s time for us to go on the offense in a space that we can not only dominate, but change opinions.”You can participate in Reality Drop either by spreading climate facts from the site on your social networks or in hot online discussion boards. You’re also rewarded for sharing articles about climate change from all perspectives on Reality Drop. Stories about climate truths are displayed in green and stories spreading myths are displayed in red.”Our site will be a place to stay current and find stories about good solutions that are happening in the world,” Fox says. “I think it will very quickly become a place that people come to learn.”To create Reality Drop’s content, Climate Reality Project partnered with Skeptical Science, an organization of volunteer scientists who researched and responded to a list of common arguments against Climate Change. Fox says careful attention was given toward using simple, honest language and not using an attitude when crafting the rebuttals.

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“It’s actually a lot of work for someone who’s new to the conversation about climate change to shut down denial, but also to serve as a resource,” Fox says. “Our ultimate goal is to get conversation open and flowing. We need to move the conversation forward and not waste time arguing over whether it’s happening or not.”

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